About Us

We are an urban wear brand with a tale of redemption & regeneration.
We’re all about having the pure mental strength and muscle to push ahead bigger & better than before.
We’re always evolving, always improving, and always growing.
We leave our mark wherever we go, and are not here by accident!

Not for the faint of heart or the ‘Snow Flakes’ out there amongst you.
We speak our minds & not afraid who we offend in the process.
We’re not against any one particular group, we’re against the whole fucking system!

No body can deny we have our place as a cut above the rest, so join us on our journey as it will be one hell of a ride!

Our logo is based on the seed of life and each of the seven rings symbolises new beginnings.

“Don’t be ashamed of your Scars – They show you are stronger than what tried to hurt you.”

Troll us on Social media, we dare you!